We are a non-profit organization that promotes and educates people on the Highland Cattle Breed. We educate people to the Highland breed characteristics as an exceptional beef breed. We have members from 40 states and over 700 members. We send an informational packet to any inquiries. We have a Spring and Fall Auction for members and non-members to consign their Highlands. This is our 12th year of hosting our auctions of the Highland breed. We have field days in different states every year. We have an annual gathering and meeting in March. We promote and display the Highland Breed at agricultural events.